23rd Annual Minneapolis - St. Paul International Film Festival

The Last Mogul (Non-fiction Features)
2004 - Canada - 99

Buy a ticket at brownpapertickets.com!

DIRECTOR: Barry Avrich
CAST: Petr Bart, David and Helen Gurley Brown, Jimmy Carter,Larry King,and others

The life and times of Hollywood super- talent agent -turned -mogul Lew Wasserman is a textbook study of how Hollywood power brokers operate behind complex wheeler-dealer scenes even that even avid filmgoers fail to appreciate. Many key insiders come on camera to help draw the full measure of the stratospheric rise and the humbling fall of a person who represented the very stuff out of which Hollywood emerged to dictate film tastes of a good share of the world. Growing up on the tough streets of Cleveland’s colorful Jewish section, Wasserman deployed skill as a music booker just after WWII when as agent for Music Corporation of America his contracts soon controlled 90% of performing bands in the country. His closeness to talent—including such clients as Ronald Reagan and Hattie McDaniel ---brought him to Hollywood and access to the right levers to press. His getting Reagan elected as Screen Actors Guild president at the dawn of tv revived a waning screen career that ended you know where. The frank and engrossing doc offers lessons on how to gain power and control in the top executive suites of the industry and how it was finally lost to Japanese media in the Nineties. Veteran Canadian filmmaker Barry Avrich was born in Montreal, Canada in 1963. Aside from a vibrant career making films, Avrich is the President/COO of a leading advertising agency and author of two books including Selling The Sizzle: The Magic + Logic of Entertainment Marketing.

PRODUCER: Tori Hockin, Nat Brescia,Brian Linehan
EDITOR: Alex Shuper
MUSIC: Jim McGrath, Frank Kitching
PRINT SOURCE: Think Film, Inc.

Friday, April 08 5:15pm 2
Sunday, April 10 9:15pm 2

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